Shumayela Holdings, The Company

Though our in-house wine brand, Truevines Wines, which comes in a number of Origins and Blends, is the bone marrow of our International Trading Division, we intend expanding our footprint in Africa and other countries through other South African products and much needed brands. As a company, we thrive to host the best Lifestyle events in the land in line with the market interest.

Our Lifestyle events are a celebration and an appreciation for the history that different nations bear, cultures and ideals. As we work towards the sales and marketing of our brand, we continue to build on the true reflection of our motto; “Your Trade, Our International Footprint”

Truevines Wines statement

We thrive in making fine wines that enrich the taste & soul.

Our Vision

To create a well-established South African wine brand for export purposes.

To develop International Lifestyle event concepts to promote South African wine brands such as Truevines wines.

Our Values

  • Transparency
  •  Authenticity
  • Integrity
  • Value driven
  • Consumer focused
  • Service driven
  • Excellence


  • To promote and grow Truevines Wines internationally;
  • To market Truevines Wines as a wine brand for Corporate and Lifestyle 

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